Back to news
10.07.2026
NEC Group’s «Children at the plant» project nearly quadruples job application responses
NEC
NARTIS (NEC.Components and Intelligent technologies division of the NEC Group), a leading Russian manufacturer of smart electricity metering devices and charging infrastructure for electric transport, has presented the first results of its «Children at the Plant» video project.
According to specialists, after the project’s release, the number of responses to the company’s job vacancies nearly quadrupled compared to the same period previously. At the same time, the average number of applications per vacancy tripled.
The «Children at the Plant» project became part of the programme to develop the HR brand of the NEC Group companies. Its goal is to draw attention to blue‑collar professions, to showcase modern industrial production without the usual stereotypes, and to tell the stories of the people who create high‑tech products.
The first episode was filmed at the largest facility of the NEC Group: the NARTIS plant in Cherepovets. The 13‑minute video is structured as a guided tour of the production site: together with the main character, viewers walk through the production areas, learn about the manufacturing process of smart electricity meters, discover various professions and talk to the plant’s employees.
A distinctive feature of the project lies in its cast. The film’s main character is the daughter of plant employees, and instead of professional actors, the съёмки involved current workers of the enterprise. This approach made it possible to show the production process without staged scenes – through genuine interaction, real work processes and the people who produce high‑tech goods every day.
The episode premiered on 1 June, International Children’s Day. A comprehensive communications campaign supported the project’s promotion: materials were published in professional communities focused on industry, marketing and corporate communications.
«Today, it is important for industrial enterprises not only to offer competitive working conditions but also to talk about their work in a new way. We wanted to show modern production as our employees themselves see it – open, technologically advanced and interesting. That is why our colleagues and their children became the main characters of the project. The growth in job application responses has confirmed that a sincere conversation about people and production resonates much more with the audience than conventional corporate formats», note representatives of NARTIS Plant.
According to specialists, after the project’s release, the number of responses to the company’s job vacancies nearly quadrupled compared to the same period previously. At the same time, the average number of applications per vacancy tripled.
The «Children at the Plant» project became part of the programme to develop the HR brand of the NEC Group companies. Its goal is to draw attention to blue‑collar professions, to showcase modern industrial production without the usual stereotypes, and to tell the stories of the people who create high‑tech products.
The first episode was filmed at the largest facility of the NEC Group: the NARTIS plant in Cherepovets. The 13‑minute video is structured as a guided tour of the production site: together with the main character, viewers walk through the production areas, learn about the manufacturing process of smart electricity meters, discover various professions and talk to the plant’s employees.
A distinctive feature of the project lies in its cast. The film’s main character is the daughter of plant employees, and instead of professional actors, the съёмки involved current workers of the enterprise. This approach made it possible to show the production process without staged scenes – through genuine interaction, real work processes and the people who produce high‑tech goods every day.
The episode premiered on 1 June, International Children’s Day. A comprehensive communications campaign supported the project’s promotion: materials were published in professional communities focused on industry, marketing and corporate communications.
«Today, it is important for industrial enterprises not only to offer competitive working conditions but also to talk about their work in a new way. We wanted to show modern production as our employees themselves see it – open, technologically advanced and interesting. That is why our colleagues and their children became the main characters of the project. The growth in job application responses has confirmed that a sincere conversation about people and production resonates much more with the audience than conventional corporate formats», note representatives of NARTIS Plant.
